Web development
APD is a first-class provider of website development services with more than 5 years of experience in the industry. We design and develop high-quality websites that provide visually appealing and interactive surfing on the internet. Working with the latest web technologies and tools, we create sites with high performance and maximum security. Our developers create various solutions - from websites to complex corporate web applications.
Designing
We create individual projects to solve business problems based on your needs. From landing pages to major portals. For any devices. The final result: а finished dynamic prototype and, if necessary, custom scripts.
Audit of tasks and scenarios - prototyping
We think over user scenarios, create prototypes of screens and pages for the initial visualization of ideas. The design department not only creates a beautiful code for your product, it creates a design for people.
Before working on a project, we study the target audience, user behavior, and interaction scenarios.
Only after a comprehensive analysis of the project, work begins on creating prototypes.
Identification of requirements, interviewing
You need to understand the goal well in order to come to it. To do this, we interview the client in many areas and analyze all the presented marketing materials. We get a primary list of website functionality, guidelines on the structure of pages, data, basic integration requirements.
Competitive industry analysis
We analyze competitors in search engines, get an objective cross-section of the interfaces, functionality, and content presentation familiar to the target audience. At the same time, we identify the vectors of competitors advertising strategy and their mistakes (most often technical) that we should avoid.
Formation of the structure
The formation of the structure of the website, which takes into account the search pf user’s request, is carried out jointly with an SEO specialist. For the headings of the site, the most correct keywords are used in those formulations that will be used in search engine optimization of the website.
Identifying user scenarios
Taking into account the data provided by the client about the target audience, we form groups of users, site visitors, and work out the ways of groups on the site. We fix user scenarios for all key interfaces.planning
Designing in Figma
The UX/UI specialist collects the interfaces of the key pages of the project in a special cloud program, using the introductory ones formed at the previous stages. The prototype of the website consists of separate wireframe, skeletons of the page, may have minimal dynamics to demonstrate any effects (for example, opening the menu).
Audit by Seo specialists
The final prototypes of the interfaces are audited by the company's SEO specialists according to an internal checklist. The presence of all the necessary elements for SEO is checked — on the pages, in the website template.
Coordination with the customer
The presentation of the prototype takes place online. Changes can be made on the go, comments to layouts can be added. In several iterations, a prototype that completely satisfies the client is formed, fixing all the wishes.
Description of the prototype
The prototype is the alienated result of the work of our specialists. It can be handed over to designers and developers, and a detailed estimate for the creation of a website is also being prepared for it. The prototype description is a short document describing the implicit logic and non-obvious details approved in the communications between the DD Planet team and the customer. Optionally, the description of the prototype can be expanded to a full-fledged Technical Specification.
